Job Summary:
We are seeking an experienced and results-driven SEO Specialist to join our team.
As an SEO Specialist, you will be responsible for improving our clients’ search engine rankings and driving traffic to their websites.
You will work closely with the marketing team to develop and implement SEO strategies, conduct keyword research, optimize website content, and track website performance metrics.
Key responsibilities:
- Conduct keyword research to identify relevant keywords and phrases
- Develop and implement SEO strategies to improve search engine rankings
- Optimize website content for search engines, including meta descriptions, titles, and image alt tags
- Monitor and analyze website performance metrics, including traffic, rankings, and conversion rates
- Collaborate with cross-functional teams to ensure SEO efforts align with overall marketing strategy
- Stay up-to-date with SEO best practices and algorithm updates
- Create and maintain reports on SEO performance and make data-driven recommendations for improvement
- Monitor and analyze competitor websites and adjust strategies as needed
Requirements
- Bachelor’s degree in marketing, communications, or related field
- Minimum of 2-3 years of experience in an SEO role
- Strong understanding of search engine algorithms and ranking factors
- Experience with Google Analytics and other SEO tools, such as Ahrefs and SEMrush
- Excellent analytical and problem-solving skills
- Strong written and verbal communication skills
- Ability to work independently and as part of a team
- Detail-oriented and highly organized
- Strong project management skills