Fincas Cardona, a property management company, was facing major challenges with a low 2.3-star rating on Google Maps. This was due to the following problems:
1. Negative evaluations: Frequent negative reviews affected the image.
2. Criticisms: Customers criticized poor customer service, communication, and professionalism.
Measures:
1. Rebranding: Improved brand presentation for better image.
2. Review management: Active management of reviews to reduce negativity.
3. Customer training: Team training to improve service and communication.
4. Competitive monitoring: Monitoring the competition to take countermeasures in case of poaching attempts.
These steps helped Fincas Cardona strengthen its online reputation and stand up to the competition.