BEFORE
AFTER
CLIENT
Todal Real Estate
LOCATION
Turin, Italy
GOAL
Google Business Profile Reset
INDUSTRY
Real Estate
Project details
Our client Todal Real Estate, was facing a serious reputation crisis. On Google Maps, the company was rated with only one star, which seriously jeopardized the trust of potential customers. An urgent and comprehensive overhaul was needed to eliminate the negative reputation and regain the trust of customers.
Previous problems
- Negative Reviews
Todal Real Estate faced negative reviews on its Google Business profile specifically related to customer service and property management. These unfavorable reviews had a significant impact on the company’s reputation and credibility.
- Intense competition
The real estate market in the region was characterized by intense competition. Other companies stood out with a more pronounced online presence and more positive reviews, resulting in Todal Real Estate being at a significant disadvantage.
Our solutions
- Complete profile overhaul
To improve online reputation, we deleted and recreated Todal Real Estate’s existing Google Business profile. In addition to the reviews, we did the following:
– Updated company information: ensuring accurate and up-to-date information.
– Keyword integration: improving discoverability through relevant keywords.
– Creating engaging content: Adding text and information to create interest.
- Optimization
Additionally, we addressed the issue of lack of visuals by revising the existing images of the real estate portfolio and the Todal Real Estate team to ensure they conveyed the best possible visual impression. This allowed us to create a visual identity that builds customer confidence and gives them a comprehensive view.